The Range Gateway Billboard holds a position no other can claim. It's the only digital billboard on the Toowoomba Range, sitting on one of Queensland's busiest and most strategically important regional corridors.
Toowoomba is Australia's second-largest inland city and one of its fastest-growing regional centres, with the Toowoomba Connection Road serving as the primary route linking the city to Brisbane, the Lockyer Valley, and the West. Every day, tens of thousands of locals, commuters, tradespeople, and freight operators travel this road, and they pass your brand.
22,000+
Annual Average Daily Traffic (AADT): vehicles passing the billboard every day
2,500+
Commercial vehicles in the daily traffic count, a high-value B2B audience
50/50
Traffic split captured from both directions, inbound and outbound
24/7
Visibility, every hour of every day, in all weather and light conditions
Data source: Queensland Department of Transport and Main Roads traffic census data (2014–2024).
Historic figures for the route have consistently reported in the range of ~22,000–23,000 vehicles daily, including ~2,500–3,500 heavy/commercial vehicles.
Positioned at the top of the Toowoomba Range, the natural gateway between the Darling Downs, Brisbane, and the western regions of Queensland. There is no other digital billboard in this location.
Aerial map of the Range Gateway Billboard location on Toowoomba Connection Road, Withcott
Positioned on the upward section of the Toowoomba Range, this screen captures the attention of all oncoming traffic travelling into the city: commuters, shoppers, tourists, and regional visitors arriving in Toowoomba.
This screen targets motorists as they depart the city, ensuring strong visibility for both local Toowoomba residents and regional travellers heading east toward Brisbane and the coast.
With over 2,500 commercial vehicles passing daily, including trucks, trade utes, and freight transport on a key national freight corridor, the Range Gateway Billboard reaches business decision-makers and operators as well as everyday consumers.
Whether you're targeting tradies, fleet operators, equipment buyers, or business owners making daily runs across the range, this is a location that delivers a genuinely mixed, high-value audience that's hard to reach through any other local channel.
Drivers on the Toowoomba Range can't scroll past your ad. They can't skip it. They're focused on the road, and your billboard is directly in their line of sight. Research shows 88% of adults notice out-of-home advertising, and most go on to engage with the brand afterward.
The same commuters, tradies, and residents travel this road every day. Repeated daily exposure embeds your brand in their awareness, and billboards deliver up to 55% brand recall, far higher than online banner ads.
The Toowoomba Range is far more than a local road. It's the primary connector between Toowoomba, the Lockyer Valley, and Brisbane, and part of a major national freight corridor. For traffic on this route, there's no avoiding the gateway.
Your category is yours alone. No competing businesses in your industry will appear alongside your campaign. When your brand is on the Range Gateway Billboard, your message stands on its own.