Why Billboard
Advertising Works
Outdoor advertising is one of Australia's fastest-growing media channels, and for good reason. In a world of scrolling feeds, skippable videos, ad blockers, and banner blindness, digital Out of Home (OOH) advertising stands apart. It delivers your message to a real, physically present audience. No algorithms. No 'skip ad' button. No distractions.
The average person now wades through thousands of online ads a day, most of which blur into background noise. A billboard is different. You can't swipe it away, and you can't block it. It simply earns a second look.
The Numbers Don't Lie
$1.45 Billion
Australia's Out of Home advertising industry reached $1.45 billion in net media revenue in 2025, up 11.43% on 2024, even as the broader ad market softened.
76.6% Digital
Digital Out of Home now makes up over 76% of total OOH industry revenue, clear proof of the accelerating shift toward digital billboard advertising.
97% Weekly Reach
Out of Home advertising reaches 97% of Australians every week, around 22 million people aged 14 and over.
Up to 55% Brand Recall
Billboards generate up to 55% brand recall, around 2.6 times higher than digital banner ads, which sit closer to 21%.
Approximately $6 return for every $1 invested
On average, billboard campaigns return close to $6 for every $1 spent, and for local businesses, that ROI can be even higher thanks to low cost-per-impression and strong local impact.
Action, Not Just Awareness
More than two-thirds of consumers say they've made a purchase after seeing a billboard, especially when it's paired with a clear call to action like a website or phone number.
Sources: Outdoor Media Association (OMA) Industry Revenue 2025; Nielsen/OAAA Poster Advertising Study, 2017.
Exclusive Placement:No Competitors
When you advertise on the Range Gateway Billboard, your brand has exclusive placement, with no competing or similar businesses shown alongside your campaign.
That means when your target audience drives past, they see only you. Not your competitor. Not a distraction. Just your brand, in their line of sight, building recall and driving action.
This isn't a shared space. It's your dedicated moment on one of the busiest roads in regional Queensland.
Your Industry. Your Message.Your Moment.
The Range Gateway Billboard works for businesses across a wide range of sectors. Here's how different industries use it to drive real results:
Retail: Drive Foot Traffic Fast
Promote sales and seasonal offers, launch new products, and increase store visits. Perfect for: fashion, homewares, supermarkets, local shops.
Real Estate: Stay Front of Mind
Promote listings and open homes, build your agent profile, and drive enquiry volume. Perfect for: agencies, developers, project marketing.
Automotive: Capture Buyers on the Move
Promote vehicle sales, build dealership awareness, and advertise service specials. Perfect for: dealerships, mechanics, tyre centres.
Health & Beauty: Build Trust Through Visibility
Promote treatments and services, drive bookings, and build credibility. Perfect for: clinics, cosmetic services, dental, wellness.
Hospitality: Turn Traffic Into Customers
Promote specials and events, increase bookings, and drive walk-ins. Perfect for: restaurants, cafes, pubs, venues.
Trades & Services: Be the Name People Remember
Build local awareness, generate inbound calls, and promote reliability and trust. Perfect for: builders, electricians, landscapers, plumbers.
Your audience sees your brand on their daily route, again and again. Relevance + Repetition = Results.